This project was an assignment in Advertising Design, where we were instructed to research Campbell’s Real Real Life campaign and design an advertisement for print that would represent the campaign for the target audience of college students.
I experimented with the concept of college students being homesick and using Campbell’s soup to make themselves feel at home like their care taker would do when they were sick as a child. The Campbell’s Goldfish brand is commonly paired with Campbell’s Condensed Tomato soup, which gave me the idea to bring the Goldfish to life as if they are real fish in a fish bowl in front of a solid red backdrop symbolizing the tomato soup.
Completed Spring Semester 2017.
KCarlton Designs 