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This was a final project in Corporate Identity Design, where we were instructed to create a complete branding guide book for an actuary firm.
After doing thorough research on what an actuary is and what their professional duties are, I related their practice to Euclid, who is one of the original mathematicians, and a caliper, which is a tool used for making mathematical measurements and solving formulas. The corporate branding is clean and classy in order to make their brand reflect a high end firm. The brand includes an alternate set of logos and typefaces to use within the assets for the firm.
Completed Spring Semester 2016.
KCarlton Designs 