This project was an extension of an assignment from Packaging Design to be included in my portfolio for my portfolio show.
I was inspired by typography and visual illusion artists. I played with the concept of using characters within a typeface to form the illusion of depth and pattern, while also hiding a message that would require the viewer to take a detailed look at the design. The message is “Paint color is the mood of the room.” I also took into consideration how the can would look next to another can of the same design as part of a display in a store in which case the design is actively engaging shoppers from up close and far away.
The names are inspired by native Western African fruit. The color scheme for the collection was inspired from a world color theory book for international design. Each color closely resembles the fruit it is named after.
Completed Spring Semester 2017.
KCarlton Designs 